Heddon Box Inserts - Color vs Black & White

Heddon Lures
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rivermandave

Heddon Box Inserts - Color vs Black & White

Post by rivermandave » Wed Oct 17, 2012 6:37 am

I've had several folks ask me over the years what my thoughts were concerning the single page inserts found in MANY Heddon lure boxes from the 1940's - 1950's. Some are color...and some are basic black & white.

I BELIEVE that I have an answer for you folks.

The picture attached is of 2 inserts for Heddon Go-Deeper River Runts.

Notice that BOTH of the lures have the "2 step" lip that came out in 1949.

I am ASSUMING that the change between the color ones vs the black & white ones occured (sp) around 1950.

This would coincide with the change of small box catalogs that are found in so MANY of the later 2 piece cardboard Heddon lure boxes.

To the best of my knowledge..this has NOT been published in any authored books or CD's concerning Heddon items. howdy
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